THE IDEA:

As a way of generating test drives for
the new Audi A8, we created the Audi
Test Drive Cube, an innovative device
targeting a very exclusive, hard-to-
please clientele.

THE EXECUTION:

Pushing the button starts the countdown
and sends a GPS signal to Audi. After
precisely 90 minutes, the new Audi A8 is
delivered right to the customer for
a 24-hour test drive – wherever he is.

100% RESPONSE

Every Cube delivered generated a test drive for the new Audi A8.

24% SALES RATE

Nearly every fifth Cube activated led directly to the sale of an Audi A8.

MORE VORSPRUNG

The Cube spread “Vorsprung durch Technik” across the Web.